Cutting CPAs by 35%
A premium lifestyle brand was spending consistently on Meta Ads but had no clarity on what was actually driving purchases. Attribution was broken, CPAs were climbing, and the campaign structure had no logical foundation. We went in, fixed everything from tracking to campaign architecture, and brought CPAs down by 35%.
Category:
Performance Marketing
Author:
Foxera
Read:
3 mins
Location:
Mumbai, India
The Problem
Conversion tracking was firing incorrectly, meaning the algorithm was optimising for the wrong events. Geographic spend was concentrated in low-converting regions. Campaign structure was triggering constant learning phases with no stability in performance.
Our Approach
We audited the full tracking setup and fixed conversion event priorities in Meta and GA4. Rebuilt the campaign structure around a clean CBO prospecting setup with proper audience segmentation. Installed third party attribution to get ground truth data beyond what Meta was self-reporting.
The Results
CPAs dropped 35% within the first month of the rebuilt structure. Spend became more efficient, conversion data became reliable, and the brand finally had clarity on what was actually working.
